CASE STUDIES
Bottled Baking Co — 5x Return Across Website & Amazon
Service: Full-Funnel Growth – Meta Ads, Google Ads, Email Marketing
Timeframe: 12 months
Blended ROAS: 5x
Channels: Website & Amazon
WHAT WE DID:
Built a full-funnel digital strategy to drive both first-time and returning customers
Ran Google and Meta Ads to acquire new customers with product-led, seasonal and gifting angles
Created urgency-based and personalised email flows for abandoned carts, post-purchase, and reactivation
Optimised Amazon listings and ad campaigns to improve conversion and visibility
Developed a consistent testing framework for creative, copy, and audiences across platforms
RESULTS:
5x blended return on ad spend across Meta, Google, and Amazon
Doubled returning customer rate via email and remarketing
Best-performing Meta angle: "Gifting made easy" – 4.8x ROAS
Amazon: 3x increase in monthly units sold YoY
Email: 29% of total revenue driven via flows and campaigns
Hollywood Mirrors — £700K Revenue from £200K Meta Spend
SERVICE: Meta Ads Strategy & Management
BLENDED ROAS: 3.5x
WHAT WE DID:
Identified key customer avatars:
Mapped out angles: TikTok-worthy setups, emotional gifting, and premium home upgrades
Sourced and directed UGC creators + designed static ads to test multiple hooks and angles
Built and managed campaigns across cold and warm audiences with structured testing and scaling.
RESULTS:
£200K in ad spend drove £700K in tracked revenue
CAC dropped from £55 to £33
Top ad: UGC gift-unboxing — £21 CPA with £100+ AOV
